And what about if we consider a Country's reputation? Well, hundreds of pages have been written about reputation and business, but we feel the need for you to read this unpredictably detailed article about italian's ability in olive oil frauds, that the "The New Yorker", one of the most prestigious and "elite" american cultural magazines, edited three year ago (by Tom Mueller), titled:
"Letters from Italy: Slippery business - the trade in adultareted olive oil". (go to)
Now, the question is: where did Tom get to know about it?
"Fraud is so widespread that few growers can make an honest living" one expert says.
Tom Mueller - The New Yorker, 13 August 2007.