venerdì 23 settembre 2011

Reputation: does it matter?

How much could a company's reputation influence the purchasing behavior of the ultimate woman or man between the shelves of a Deli or iper-market thousands of miles far away?
And what about if we consider a Country's reputation? Well, hundreds of pages have been written about reputation and business, but we feel the need for you to read this unpredictably detailed article about italian's ability in olive oil frauds, that the "The New Yorker", one of the most prestigious and "elite" american cultural magazines, edited three year ago (by Tom Mueller), titled:
"Letters from Italy: Slippery business - the trade in adultareted olive oil". (go to)

Now, the question is: where did Tom get to know about it?
"Fraud is so widespread that few growers can make an honest living" one expert says.
Tom Mueller - The New Yorker, 13 August 2007.

4 commenti:




  4. On one other hand, Italy was in a location to attain much better final results in Poland and Australia

    How can we get the best Gold WOW,through the internet or the players in the game? Can we Buy Gold WOW with cheap price or other ways else?