mercoledì 11 aprile 2012

What's on olive oil

Dear IOBOOO readers,

dear olive oil enterpreneurs and producers, dear consumers and people interested in olive oil,

what is people actually searching for olive oil? This is a question that could take pages and pages for an answer, months of research and investigation. Surely, there is not an unique answer but several, depending how do you interpret the former generic question.
Here we present one of the many interpretations: we gave a look on  what kind of web-based researches people made in the last years on, using key words as "olive oil", "organic olive oil", "extravirgin olive oil", etc. Why? Just to grasp what people is looking for on the web, how much do they search (or did), what are the latest more issued news about olive oil. Just keep reading and you will learn more.
Bests! The IOBOOO staff.

In the last month (referring to the date of this post), in the entire world, there were 49,500 queries (only on that used the (ENGLISH) words "extravirgin olive oil" (read carefully, "extravirgin" is one word).

The whole number of the queries containing the words "extravirgin olive oil" and "extra virgin olive oil" (including "evoo"), alone or combined with others, summed up to 1,629,467, in the last month. Quite interesting. Interesting is also that many other words were associated to refine the search, words that for us speak about what could be the interest of the person searching. For example, there were 659 different kinds of web search (meaning key words combinations) that included our three magic words.

For example, the only "extra virgin olive oil" queries were 110,000, and those somehow including also the word "organic" were 5,883 quite few compared to the rest (respectively  .36% and 5.35%).
Why should we care? Just to know what people is interested in when looking (and then thinking) to extra virgin olive oil.

Looking below, you can see how the numbers of queries changed over time during the last year and since 2004.

Where the interest came from? Geographically, the most interested region since 2004 is Singapore (score: 100), followed by US (85), Canada (65), Malesia (63), Australia (63), India (40), UK (39) Italy (10).

As for the areas of interest, Food and bevarages is the highest (50-75%) since 2004, while Health moved from 0-10% to 10-25% as average of the last 12 months. The other areas of interest are Beauty (0-10%), Arts and entertainment (0-10%), Trade and industry (0-10%), Purchasing (0-10%) - note as purchasing is quite low: does it mean there is no space for online sells?

Anyhow, we believe these data could be questionable, since we do not know exactly how google built them. Hence, we decided to download the raw data and to perform our own classification and interpretation.

Follow us, we will tell you more.