It hurts 2 - First reactions

We apologize for keep writing about a task that is far from promoting sustainable olive growing, but probably this case deserves it - or it's just because we're acting jingoistic.

Few days ago the NewYork Times published some graphics that sharply and rapidly dismantled Italian olive oil reputation. We wrote about it in the post "It hurts" trying to keep us one step beyond any kind of polemic and presumptive debate.

But today, we can say something more. Today is the day that finally the first reactions are coming out, one above all the others, the reaction of Tom Muellers who, within his spoke at the Italian Parliament, took the distances from the 15 vignettes specifying they are full of mistakes and misleading information (read here). For example, presenting one of the Italian major security forces' corp as conducting investigations on olive oil frauds relying on the smell of their units. Or when it is given for grant that anybody can write almost any thing on an olive oil bottle while Italy (and Europe) require precise references to the olive oil provenience, among the others.
There's much more to say than Tom Mueller did. Not just under the technical perspective.

But as we wrote already, the worst is starting a war of polemics and, moreover, Italians have to learn from this. But there's also more to question and to interpret about what's happening in the media world, especially in a share of this world. We believe professionalism will solve this empasse.