According to ISMEA - the Italian Institute for the Agro-food Market - the expanditure for organic olive oil in Italy rised by a +20% in the firs 9 months of 2010.
Generally speaking, the domestic purchases of organic food generally rised o+11% in the same period, mainly in the hypermarkets (+21,7%) while supermarkets decreased by a-1% compared to the same time frame in 2009.
Sells rised mainly in Southern Italy, the largest producer but the smaller retail market (Sicily +25,3%), folowed by the North-Eastern area (+15,4%), North-Western area (+9,7%) and the Central Italy (+3,3%).
Organic food consumption is still concentrated in Northern Italy (70%).
http://www.ismea.it/flex/cm/pages/ServeBLOB.php/L/IT/IDPagina/5622
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