Dear IOBOOO readers,
dear olive oil enterpreneurs and producers, dear consumers and people interested in olive oil,
what is people actually searching for olive oil? This is a question that could take pages and pages for an answer, months of research and investigation. Surely, there is not an unique answer but several, depending how do you interpret the former generic question.
Here we present one of the many interpretations: we gave a look on what kind of web-based researches people made in the last years on google.com, using key words as "olive oil", "organic olive oil", "extravirgin olive oil", etc. Why? Just to grasp what people is looking for on the web, how much do they search (or did), what are the latest more issued news about olive oil. Just keep reading and you will learn more.
Bests! The IOBOOO staff.
In the last month (referring to the date of this post), in the entire world, there were 49,500 queries (only on google.com) that used the (ENGLISH) words "extravirgin olive oil" (read carefully, "extravirgin" is one word).
The whole number of the queries containing the words "extravirgin olive oil" and "extra virgin olive oil" (including "evoo"), alone or combined with others, summed up to 1,629,467, in the last month. Quite interesting. Interesting is also that many other words were associated to refine the search, words that for us speak about what could be the interest of the person searching. For example, there were 659 different kinds of web search (meaning key words combinations) that included our three magic words.
For example, the only "extra virgin olive oil" queries were 110,000, and those somehow including also the word "organic" were 5,883 quite few compared to the rest (respectively .36% and 5.35%).
Why should we care? Just to know what people is interested in when looking (and then thinking) to extra virgin olive oil.
Looking below, you can see how the numbers of queries changed over time during the last year and since 2004.
Where the interest came from? Geographically, the most interested region since 2004 is Singapore (score: 100), followed by US (85), Canada (65), Malesia (63), Australia (63), India (40), UK (39) Italy (10).
As for the areas of interest, Food and bevarages is the highest (50-75%) since 2004, while Health moved from 0-10% to 10-25% as average of the last 12 months. The other areas of interest are Beauty (0-10%), Arts and entertainment (0-10%), Trade and industry (0-10%), Purchasing (0-10%) - note as purchasing is quite low: does it mean there is no space for online sells?
Anyhow, we believe these data could be questionable, since we do not know exactly how google built them. Hence, we decided to download the raw data and to perform our own classification and interpretation.
Follow us, we will tell you more.
mercoledì 11 aprile 2012
sabato 14 gennaio 2012
Brazilian olive oil
Dear beloved followers and readers of the International Olive Oil Observatory,
as you know, we already talked about olive oil in Brazil, mainly in our reports about international trade.
If we where depicting Brazil as one possible emerging market, given its booming economy and its increasing imports of olive oil (see our articles back of some months ago), here we are with the first Brazilian olive oil: Olivas do Sul owned by Josè Alberto Aued.
From what we read from its rich website and blog (read the full original text), this pioneer of olive oil counts some 23 hectares of olive orchard planted with arbequina, arbosana and koroneiki, harvested to mill some thousands liters of extravirgin olive oil.
The interest of Brazil for olive oil is also testified by Expo Azeite (give a look), an international fair that celebrates this year its 6th edition, that accounts for large international sponsorships (as Pieralisi), and that seems being fairly working to disseminate the culture of olive oil consumption.
We invite every body to keep looking at this interesting evolutions, we'll do the same.
Bests!
as you know, we already talked about olive oil in Brazil, mainly in our reports about international trade.
If we where depicting Brazil as one possible emerging market, given its booming economy and its increasing imports of olive oil (see our articles back of some months ago), here we are with the first Brazilian olive oil: Olivas do Sul owned by Josè Alberto Aued.
From what we read from its rich website and blog (read the full original text), this pioneer of olive oil counts some 23 hectares of olive orchard planted with arbequina, arbosana and koroneiki, harvested to mill some thousands liters of extravirgin olive oil.
The interest of Brazil for olive oil is also testified by Expo Azeite (give a look), an international fair that celebrates this year its 6th edition, that accounts for large international sponsorships (as Pieralisi), and that seems being fairly working to disseminate the culture of olive oil consumption.
We invite every body to keep looking at this interesting evolutions, we'll do the same.
Bests!
venerdì 13 gennaio 2012
Major organic oil producer Kailis collapses
Dear all,
we report here the collapse of one of the largest organic olive oil producers in the World, Kailis olive oil, a company with a 2,000 hectares olive orchard in Australia. You can read it on ABC rural (November the 30th 2011):
http://www.abc.net.au/rural/news/content/201111/s3380140.htm
Kailis used to produce a real good quality organic olive oil as, if you do not trust our tasting abilities, you can judge by the prizes he won. The former article indicates in the European (namely Spanish and Italian) cheap olive oil Aussie imports the reason for Kailis to drop out.
May be. May be, it could be interesting to look at the cost structure of such a large orchard, for us to learn more about farm management (there's plenty of debate about efficiency). Or, may be, it could be interesting to understand how European competitors can bring cheap olive oil in Australia. In the mean while, the Italian Monini - Carapelli and other Italian brands are no longer Italian owned, as you certainly know- came out recently with its first Australian olive oil bottle, produced from some hundreds of hectares of olive trees in the "Down-under".
Interesting, isn't it?
Bests.
we report here the collapse of one of the largest organic olive oil producers in the World, Kailis olive oil, a company with a 2,000 hectares olive orchard in Australia. You can read it on ABC rural (November the 30th 2011):
http://www.abc.net.au/rural/news/content/201111/s3380140.htm
Kailis used to produce a real good quality organic olive oil as, if you do not trust our tasting abilities, you can judge by the prizes he won. The former article indicates in the European (namely Spanish and Italian) cheap olive oil Aussie imports the reason for Kailis to drop out.
May be. May be, it could be interesting to look at the cost structure of such a large orchard, for us to learn more about farm management (there's plenty of debate about efficiency). Or, may be, it could be interesting to understand how European competitors can bring cheap olive oil in Australia. In the mean while, the Italian Monini - Carapelli and other Italian brands are no longer Italian owned, as you certainly know- came out recently with its first Australian olive oil bottle, produced from some hundreds of hectares of olive trees in the "Down-under".
Interesting, isn't it?
Bests.
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